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LEARNING & TRAINING

Expert tips and behind-the-scenes looks at the service dog industry.



We're excited to announce that we've partnered with Grace Communications, a full-scale marketing, public relations, and business-development agency based in Charlotte, North Carolina. Through this partnership, we will kickstart new efforts in outreach via speaking engagements and podcast appearances by our founder, Charlie Petrizzo. Grace Communications is a leader in the Charlotte business community, led by CEO Emily Green—a marketing professional with over 12 years over experience. This partnership brings Project 2 Heal together with an incredibly skilled team of public relations professionals to innovatively share our mission of increasing the availability of a service dog for veterans, children with special needs, and adults with disabilities.


Beyond the marketing services they offer, Grace Communications also loves working with organizations, like Project 2 Heal, that have heart. They are passionate about animals and helping people through the amazing bond that develops between a dog and its person. Emily is the proud dog mom of a Labrador Retriever named Gracie (pictured below) and has a special place in her heart for Labradors. Through their public relations efforts, Emily and her team hope to help spread awareness of Project 2 Heal and the life-changing services they provide to people across the country.



Getting to Know Grace Communications:


Grace Communications was founded a little over 4 years ago by CEO Emily Green. After spending 12 years in the corporate marketing world, during which she gained wonderful experience working all over the country, Emily decided she wanted to focus on a calling she'd always felt to make a difference through her skills in marketing. She'd found that while she was able to do this a bit through corporate roles, it just wasn't enough.


After her last corporate role was eliminated, Emily knew it was time to embark upon a dream she'd had for many years—starting her own company. With support from her husband, Grace Communications was born.


Drawing upon great connections she developed during her time in the corporate world, Emily was fortunate to have her first Grace Communications client already lined up. After four years running her own company, she enjoys being able to choose the organizations she works with and loves partnering with organizations that make a difference.

 

Related:

Learn the Project 2 Heal Origin Story!

 

Dog People Helping Dog People.


One of the greatest elements of this new partnership is that Emily is a total dog person! While she has had many dogs over the years, she's said that there's something about her yellow Lab Gracie that has enriched her life so much:

"Labs just have this special quality... I feel like they just spread joy. I call Gracie 'my sunshine girl.' She just lights up the room, she's so happy and loving. I love that Project 2 Heal gives that to people who really need it."


(We agree—there really is something special about Labradors!)


Grace Communications will help Project 2 Heal gain a larger audience nationally, secure placement in difference media outlets including digital, print, and potentially even television! Another major way Grace Communications will expand awareness of our mission is by connecting our founder Charlie Petrizzo with podcast appearance opportunties.


This will be a wonderful way for Project 2 Heal to gain national exposure with audiences interested in topics like animals, nonprofits, and helping veterans and other groups benefiting from service dogs.

 

Follow Us on Social Media for More Puppies!









 

Training and Nurturing Puppies at Project 2 Heal:


At Project 2 Heal, we breed Labrador Retriever puppies for the purpose of donating these animals at 8 to 12 weeks of age to one of our partner organizations. From there, our puppies are trained extensively in service dog work and matched with an individual in need.


Our process begins with Early Neurological Stimulation, which are exercises conducted during the first two weeks of life—beginning at only 48 hours after birth!—that slightly stress the puppy's nervous system and allow them to become less reactive to novel stimuli as adults. This process includes the following:

  • Tactile stimulation: Stimulating puppy paws through touch or tickling.

  • Holding the head of the puppy erect.

  • Holding the head of the puppy pointed downward.

  • Supine position: Resting the puppy on its back in the palm of hands.

  • Thermal Stimulation: Placing feet of puppy on top of a cool, damp towel and allowing the puppy to move about.

Service Dog Scent Training:


Also occurring during the first 14 days, service dog training includes a process called early scent introduction. This training exposes dogs to smells it will encounter during working life. During this process, trainers pay close attention to the way puppies react to various smells. This helps identify which puppies may not be suited to work as a service dog.


Service Dog Clicker Training:


Championed by Karen Prior Academy, clicker training service dogs is a method that teaches puppies about associations. Puppies learn commands through a combination of rewards and clicking sounds. During service dog training, high-level tasks are broken into smaller tasks, after which puppies are rewarded with food and stimulated with sound from a handheld clicker.


Eventually food and clicking sounds are phased out so that puppies are able to execute tasks upon command.

 

You Can Heal a Veteran & Honor a Loved One.


It can take up to 4 years and between $25,000—$40,000 to provide a life-changing service dog to a veteran struggling with PTSD or loss of limb. But it doesn't have to be this way. Project 2 Heal is a nonprofit working to reduce the cost and time needed to provide a service dog to someone in need. We accomplish this by breeding, nurturing, and donating world-class Labrador Retriever puppies to become service dogs for veterans, children with special needs, or adults with disabilities.

By joining our Healing Pawtners, you have the chance to dedicate every donation you make to honor a loved one. Your monthly contribution of $10, $30, or $50 will provide a consistent and reliable source of funding to help us meet our mission. Your support will help nurture our puppies' growth and development, as we prepare them to literally change lives as future service dogs. To show our appreciation for your support, you'll receive:​

  • Opportunity to honor a loved one through your charitable giving.

  • One "paw-tograph" from a Project 2 Heal puppy.

  • Professional family photo of each Project 2 Heal litter of future service dogs.

  • Access to visits with future service dogs at the Project 2 Heal facility.

  • Updates on puppy progress as our puppies are donated to service dog partner organizations.

  • "Healing Pawtners" car magnet to proudly display.



Updated: Dec 15, 2022



Earlier this month, our rescue puppies from the Humane Society of Union County took the Volhard Puppy Aptitude Test! This is an evaluation utilized to gauge a puppy’s temperament and aptitude. The Volhard, developed by Jack and Wendy Volhard, is one of the oldest tests used to gauge puppy aptitudes. According to Project 2 Heal founder Charlie Petrizzo, "The Volhard is the first test used to gauge puppy aptitude at an early age. Other tests exist, but the Volhard is without a doubt the gold standard."


Project 2 Heal conducts the Volhard on Day 49 of a puppy's life. The test helps us see how a puppy will react to different circumstances, like sudden noises or being made slightly uncomfortable.

At Project 2 Heal, our Labrador Retriever puppies typically score quite well on this test. This makes sense, as our puppies are bred for a calm, confident temperament. One-third of what a puppy will become as an adult dog is traced back to its genetic lineage. Two-thirds of what a puppy will become as an adult dog are determined by the nurturing, training, and socialization experienced during the first 12-16 weeks of its life. (This is considered a puppy’s Critical Phase.)

Understanding the Importance of Our Process.


Consider for a moment the weight of this last statistic—two-thirds of what a puppy will become as an adult dog is determined during this Critical Phase. Our puppies shine in service dog training because of the nurturing and socialization we conduct during this period.

(We've heard this from the many partners we've donated our puppies to over the years.) Alternatively, when organizations attempt to train dogs taken from shelters to become service dogs, not only is there rarely information known about the dog’s genetic lineage (which accounts for one-third), there is almost certainly nothing known about the nurturing, training, and socialization undergone during its Critical Phase—if any occurred at all.


Recent research studies continue to indicate that well over 80% of dogs taken from shelters and rescues placed in service dog training fail, meaning it is imperative that an organization like Project 2 Heal stands ready to serve the majority of service dog organizations in the country that do not have a breeding program. Project 2 Heal is the only organization in the country serving the industry in this way.

Each of our puppies are purpose-bred, meaning we’ve extensively tested mother and father dogs for any genetic diseases, as well as evaluated all breeding partners for suitable temperament and physiology. Furthermore, our puppies spend the entirety of their Critical Phase benefiting from scientifically proven development methods utilized by the U.S. Army Super Dog program.



Breaking Down the Volhard Test.

The Volhard Test consists of 10 individual tasks intended to formally evaluate a puppy’s reaction to various stimuli or situations. A puppy’s reaction or behavior is rated from 1-6, with higher scores indicating a more favorable response.

Each puppy undergoes the Volhard Test only once, on Day 49 of our program. Occasionally, one of our Labrador Retrievers underperforms expectations on the Volhard. (Although, this is a rare occurrence.) In this event, the puppy is then “re-careered,” and considered for training as a skilled companion or facility dog.


The Volhard evaluates the responses of puppies in the following areas:

  • Social Attraction: Degree of social attraction to people. (Calling a puppy with gentle clapping to come to a location across the room.)

  • Following: Degree to which a puppy will follow a person. (Slowly walking away from a puppy to see if they follow or exhibit indications of independence.

  • Restraint: Degree of dominance or submissive tendency. (Gently rolling puppy onto its back and holding for 30 seconds.)

  • Social Dominance: Degree of acceptance when a human is in position of social dominance. (Allow puppy to stand or sit comfortably and begin petting the puppy. Licking is an indication of a forgiving nature, while jumping or biting indicates independent tendencies.)

  • Elevation: Degree of acceptance when not in control of physical setting. (Puppy is picked up by volunteer.)

  • Retrieving: Degree of willingness to complete a command for a person.

  • Touch Sensitivity: Degree of sensitivity to touch, indicating different training equipment that may be required. (For our test, we gently squeeze a puppy between the toes.)

  • Sound Sensitivity: Degree of sensitivity to loud, sudden noises. (In our test, we drop a metal bowl on the floor.)

  • Sight Sensitivity: Degree of response to a moving object, like cars, squirrels, or bicycles. (In our case, we move a towel around in front of the puppy.)

  • Stability: Degree of startle response to an unfamiliar object.

...and the Rescue Puppies' Results Are In!

We’re pleased to report that after going through our Early Neurological Stimulation, Puppy Prodigy, and early stages of operant condition using positive reinforcement, these puppies will be highly adoptable. As a matter of fact, one of the rescue puppies is already adopted by a major supporter of rescue organizations. Upon seeing her puppy, she remarked,


"This is going to be the best trained rescue puppy we've ever had!

Considering the importance of pedigree, it isn't surprising that they didn’t outperform the typical results of our Labradors. We certainly feel they will be very adoptable when the time comes, however.


(One category our rescue puppies certainly performed well in was cuteness!)



While our Labradors typically score between 4-6 on each of these tasks, our rescue puppies struggled in a few areas. None of the puppies enjoyed the restraint task for instance, in which they’re gentled rolled onto their back and held for 30 seconds. Each time, we ended the task before even 10 seconds had passed. (For reference, our labs do so well with this task sometimes they even fall asleep!)

When it came to sound sensitivity, the rescue puppies again didn’t score very high. While our labs will often walk toward and investigate the sudden sound, the rescue puppies either seemed uninterested or even ran away.

In terms of sight sensitivity (an aptitude measured by jerking a towel across the ground in front of a puppy), only two rescue puppies interacted with the towel. Since this task evaluates the degree of intelligent response to an unfamiliar object, it’s important that a future service dog indicate curiosity by interacting with the new object. (Our labs typically run and bite the towel.)

 

Follow Us on Social Media for More Puppies!









 

Training and Nurturing Puppies at Project 2 Heal:


At Project 2 Heal, we breed Labrador Retriever puppies for the purpose of donating these animals at 8 to 12 weeks of age to one of our partner organizations. From there, our puppies are trained extensively in service dog work and matched with an individual in need.


Our process begins with Early Neurological Stimulation, which are exercises conducted during the first two weeks of life—beginning at only 48 hours after birth!—that slightly stress the puppy's nervous system and allow them to become less reactive to novel stimuli as adults. This process includes the following:

  • Tactile stimulation: Stimulating puppy paws through touch or tickling.

  • Holding the head of the puppy erect.

  • Holding the head of the puppy pointed downward.

  • Supine position: Resting the puppy on its back in the palm of hands.

  • Thermal Stimulation: Placing feet of puppy on top of a cool, damp towel and allowing the puppy to move about.

Service Dog Scent Training:


Also occurring during the first 14 days, service dog training includes a process called early scent introduction. This training exposes dogs to smells it will encounter during working life. During this process, trainers pay close attention to the way puppies react to various smells. This helps identify which puppies may not be suited to work as a service dog.


Service Dog Clicker Training:


Championed by Karen Prior Academy, clicker training service dogs is a method that teaches puppies about associations. Puppies learn commands through a combination of rewards and clicking sounds. During service dog training, high-level tasks are broken into smaller tasks, after which puppies are rewarded with food and stimulated with sound from a handheld clicker.


Eventually food and clicking sounds are phased out so that puppies are able to execute tasks upon command.

 

You Can Heal a Veteran & Honor a Loved One.


It can take up to 4 years and between $25,000—$40,000 to provide a life-changing service dog to a veteran struggling with PTSD or loss of limb. But it doesn't have to be this way. Project 2 Heal is a nonprofit working to reduce the cost and time needed to provide a service dog to someone in need. We accomplish this by breeding, nurturing, and donating world-class Labrador Retriever puppies to become service dogs for veterans, children with special needs, or adults with disabilities.

By joining our Healing Pawtners, you have the chance to dedicate every donation you make to honor a loved one. Your monthly contribution of $10, $30, or $50 will provide a consistent and reliable source of funding to help us meet our mission. Your support will help nurture our puppies' growth and development, as we prepare them to literally change lives as future service dogs. To show our appreciation for your support, you'll receive:​

  • Opportunity to honor a loved one through your charitable giving.

  • One "paw-tograph" from a Project 2 Heal puppy.

  • Professional family photo of each Project 2 Heal litter of future service dogs.

  • Access to visits with future service dogs at the Project 2 Heal facility.

  • Updates on puppy progress as our puppies are donated to service dog partner organizations.

  • "Healing Pawtners" car magnet to proudly display.






Updated: Nov 28, 2022



Project 2 Heal is proud to announce that we've recently begun a partnership with Metrolina Association for the Blind! This exciting new collaboration will allow our training team to socialize future service dogs with blind and visually impaired children enrolled in the Student Enrichment Experience after school program (S.E.E.). In tandem with Metrolina Association for the Blind, this program is run by IFB Solutions, a nonprofit corporation providing employment, training, and service for people who are blind or visually impaired.


While our future service dogs certainly benefit from the arrangement (socialization with children and training in a public setting), Project 2 Heal is incredibly excited about the benefits we're able to provide to these children. We recently spoke with India Lamboy, Occupational Therapist with Metrolina Association for the Blind to learn more about the impact our puppies make in the S.E.E. after school program.


"It's the Most Amazing Thing!"

During our visit last week, our puppies were a major hit among the kids. The children were very excited, and as India described the visit, "It was a big morale booster... having the puppies visit was awesome!" S.E.E. brings in different groups and activities from the community to help kids develop social skills and general life abilities. India hopes that Project 2 Heal's involvement will provide these children a great opportunity to learn very important dog-handling skills.


"Many of our kids may grow up to have seeing-eye dogs, so one of the things I'd like to see in the future is some real-life dog skills. I'd really like to show them what it's like to have a puppy or walk a puppy... for them to find out if a dog will pull on a leash."


For many people, some of the most essential aspects of dog ownership are taken for granted.

  • Knowing when a dog needs to be fed.

  • Knowing when a dog needs to go outside.

  • Once outside, being able to tell if a dog went #1 or #2.

Each of these aspects of owning a dog typically relies on sight. But for seeing-eye dog owners (and future owners), there need to be other means of navigation. India says it's important for these children to gain experience now, because some have no experience with dogs and are even rather timid among the animals.


(Also, in case you were wondering—seeing-eye dog owners will often feel the arch of their dog's back in order to determine if there is anything to pick up after a visit outdoors.)



Overcoming the Unexpected.


Like a few of the children enrolled with S.E.E., many blind or visually impaired children are cautious of unexpected things. When it comes to puppy visits, this may manifest in being hesitant toward the possibility of barking, biting, or licking. Perhaps one of the most moving parts of the visit was watching a child overcome his hesitation toward our puppies by touching the paw of our puppy Gus.


"Maybe next time he can touch Gus' tail," India said. "Over time he may become more familiar and confident."


Our puppies also provided a new sensory experience for many of these kids. (Like a puppy tail to the face!) These visits will give children with visual impairment a chance to experience things they can't see, like the feel of a puppy's paw or fur, sound of a bark, or even smell of puppy breath!


 

Follow Us on Social Media for Adorable Stories!









 

Supporting Our Mission During Giving Tuesday:


For the past two years, we've celebrated the giving season with an incredible marathon of puppy videos known as Pup-a-Thon. This year, we're counting down our all-time greatest videos captured since our founding, each day for two weeks leading up to #GivingTuesday! Pup-a-thon 2022 kicked off on November 15th, but our all-time greatest video will be announced on Giving Tuesday, November 29th!


This year, we're working toward fundraising goals in three major categories: Puppy Operations, Facility Maintenance, and our World-Class Labrador Breeding Program. Each of these areas of funding are imperative to our success as the only organization in the United States committed to breeding, nurturing, and training Labrador Retriever puppies, for the purpose of donation to service dog partner organizations nationwide.


$50,000 is our goal this Giving Tuesday. Help us sustain our life-saving work into 2023!



 

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